Responsive recruiter

Benefits:

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Vision insurance

Location: Sioux Falls, SD (Hybrid or On-site)
Experience Required: 10+ years in e-commerce or digital marketing leadership

About the Role

Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is seeking a Head of Marketing to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.

The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.

Key Responsibilities

Lead the overall marketing strategy across paid, organic, and retention channels.
Manage and mentor a growing marketing team spanning digital ads, content, email/SMS, and social.
Own performance marketing through Facebook Ads, TikTok Ads, Google Ads, and affiliate programs.
Oversee CRM and retention through Klaviyo, Attentive and Yotpo, driving personalization and customer loyalty.
Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.
Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.
Manage agency and vendor relationships, ensuring campaigns align with brand goals.
Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.

Qualifications

10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.
Deep understanding of Shopify, Klaviyo, Yotpo, Meta Ads Manager, Google Ads, and TikTok Ads/Shop.
Proven track record scaling revenue through performance marketing and creative brand storytelling.
Excellent communication, leadership, and analytical skills.

Wild Oak Boutique is a rapidly expanding e-commerce destination curating an ever-evolving collection of apparel, footwear, and accessories tailored to women. While our growth has been rapid, it hasn't altered our core identity. Situated in Sioux Falls, South Dakota, Wild Oak Boutique remains a family-owned business.

Whether you're embarking on your career journey or a seasoned professional seeking fresh challenges, we provide a diverse range of inspiring and stimulating career paths. Our unwavering commitment is to cultivate a secure, equitable, and respectful atmosphere.

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Health Insurance

Insurance options available for you and your family.

401(k) Matching

Company match of 4% to your 401(k).

Flexible Schedule

Flexible work arrangements for your busy life.

Employee Discount

Receive special discounts on our products.

Paid Holidays

Paid days off for major Holidays.

Career Development

Opportunity to progress to the next level of your career.